Hey there,

Juicy Couture is an American contemporary casual wear and dress clothing brand based in Arleta, Los Angeles, California. It was founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997 and was purchased by the Liz Claiborne fashion company. Juicy Couture was started by two friends in 1995. Gela Nash (before marrying Duran Duran‘s John Taylor) and Pamela Skaist-Levy, both residing in Pacoima, California, decided to create their own fashion label, Travis Jeans, selling maternity pants. In 1996 they changed the name to Juicy Couture.

This how Juicy Couture name was form. To get public attention for the brand, Nash and Levy started to send their completed designs to celebrities, who would have been better than Pop Diva Madonna. In 2001, the famous Juicy tracksuit was introduced and custom designed for Madonna and she turned the velour tracksuit into a trend. The public appearance of clothes by celebrities made the brand famous almost instantly. Madonna was the first big break through celebrity endorsement for the company.

 Later, in 2004, the velour tracksuit once again became very popular among celebrities such as Jennifer LopezBritney Spears, and Paris Hilton.

Juicy Couture then became a brand known around the world for the image of being the outfit of the “new money” Juicy Couture, which was a very limited brand being available at very few locations until the late 2000s. An informed “guesstimate” put Juicy sales at about $200 million in one year.  October 7, 2013, Fifth & Pacific, Inc. announced that they would sell Juicy Couture to Authentic Brands Group for $195 million.

So now you know all the history about the brand, now know why I am a big fan of Juicy Couture. This bright sky blue color tracksuit is a must have in closet. Velour fabric is comfy and soft in tracksuit that one could not resist to touch or feel the softness. The glamorous embossed design speaks it royalty and Juicy Couture items are manufactured with the company signature logo: two highland terriers holding a shield bearing three hearts and Love P&G (for Pamela and Gela). A crown lies on top along with a Juicy Couture flowing banner as you can see in my tracksuit.

Juicy Couture embraces the bright and glamorous fun of its Los Angeles heritage by discovering the couture in the everyday, and delivering an element of surprise in all its designs—fashion apparel for women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry, sunglasses and small goods. Glamorous and aspirational, with an urban edge, the Juicy Couture tracksuit is quickly adopted by high fashion to street style.

Juicy Couture has turned into a global seller with their signature velour tracksuits and other fashions that span clothing, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and baby wear.

Whatever its future may hold, the Juicy tracksuit will live on in at least one sense. For a while it was an inescapable and undeniable feature of the pop-cultural landscape. As such, it has well and truly earned a home in the Victoria & Albert museum’s permanent fashion collection.


Article written and model – Jannat Sorathia (founder of THE SEASON STYLE)
Tag on Instagram and follow – @jannatsorathia #theseasonstyle
Location  – Westend Resor, Matheraan, India
Photographer – @framedaar
Tracksuit – Juicy Couture