Hey There,

Festive season is just stared in India, as Ganesh Utav has just gone by, Navratri & Duraga Puja is streaming, Dussehra is at bay and on that the most awaited festival Diwali is coming each day closer upon us ladies. Phew! Arent you all getting the same anxiety as I’m feeling right now. Where to find the perfect festive and traditional outfit with the genuine quality to invest in?

Here at TSS, in today collaboration The Season Style X Unnati Silks is all set to brighten up your festive look. Unnati Silks is a saga of ‘HANDLOOMS FOR WOMEN‘ that began in 1980. Three decades hence it has transformed from a single shop entity to become a family enterprise with extended arms and global operations. Customer – Centric that it is, Unnati Silks anticipates, innovates and provides with a strong belief that each and every customer is special and requires that something, which is unique, refreshing, fashionable and of quality…

An experience of three decades plus in silk and cotton textiles, Unnati has carved out a niche presence for itself in being the manufacturer, wholesaler, retailer and exporter of genuine silk cotton handlooms like sarees, salwar suits, kurtas, kurtis and other Indian ethnic fabrics. This has thereby created for it, a sizable domestic market from across the country and overseas.

Having a product range that is as varied as it is vast, hand-woven and handcrafted, the devotion and dedication of talented ethnic artisans from across 21 states of India comes through in the products on display. Having the Handloom Mark and Silk Mark for most of its products, Unnati’s customers are assured a legitimate backing too, despite being guaranteed original handloom products from the start.

I m wearing Unnati Silk Banarasi Saree, I cannot tell you ladies how much I love this. I like to keep it simple when it comes to saree, if you want to style it by look then I’ll suggest you few tips.

  • Keep your blouse full of saturated colors if the saree is simple.
  • Keep accessories minimal, a choker and hand kadas are enough to complete the look.
  • Wing eyeliner and bold lip shade is in for the festive look

Now buy anything from Unnati Silk as trusted brand, Why? Here is a brief about the Brand.

The Team Leader and guiding light of Unnati Silks

Mr. Devendra Gopal Ladha is the CEO & Managing Director of the business entity called Unnati Silk Prints Pvt. Ltd. Popularly known as the pioneer and founding member of his brainchild Unnati Silks, he has nurtured a single room effort in handlooms, begun in 1980, which today has blossomed into a well-managed family enterprise with global operations.

Handlooms – a passion for life

Right from his student days he had developed a love for handlooms; fabrics that he considered as pure, having a smooth touch and vibrant feel. Distant relatives were already in the business of selling fabrics, most of which were handlooms. He was very much taken in by the traditional processes of Bagru & Dabu, the vibrancy of their colors, the efficacy of the hand block, the sharpness and detail of the prints, and of course with his love for Indian ethnic, he had a soft corner for the traditional artistry that ethnic practitioners displayed in the cotton and silk fabrics but as he felt ‘never got their place in the sun’ for the marvellous offerings that they created.

The Unnati Silks journey

In the 1980s weavers worked on silk and cotton threads, were conventional in outlook and wove limited design fabrics. Art Silks at that time were mass-produced, had plenty of designer fare and were quite cheap. Conventional handloom fabrics were fast losing a battle not of their calling but a situation that threatened their very existence. It was in 1980 that Mr. Ladha had started his journey in textiles with a single-minded effort and a small room in Hyderabad to do something worthwhile in a well-established world of fabrics, where he was a relative greenhorn in a market already having big & not so big players.

It is said – ‘when you have nothing much to lose except your face, you have every chance to gain if you bear the strain’. Unnati Silks, as it was named, started doing business slowly and surely with its small sales and big contacts that grew over the next few years. The single room became several rooms and led to becoming a store – a destination for shoppers interested in handlooms and the small variety that it offered less than one roof.

Unnati Silks no longer remained an idea. It became a reality. It was the start of a long standing relationship that has endured in time till date, a bond that will not break easily. Since then associated with talented master weavers in ethnic fabrics across India, he has helped in his own small way in the revival of traditional weaves. Through Unnati Silks he has afforded them a global platform for the continued display of their skills and a decent livelihood.

Unnati under Mr.Ladha and his strong team of 200 plus, has grown from strength to strength over the years, added landmarks like offline stores at Hyderabad, added a manufacturing unit, printing units, an online website in its ‘Unnati’ or progress ahead. But has never given up its passion for handlooms nor changed its vision of contributing in the nation’s effort to better the conditions of the ethnic practitioner.

The fine weaves of Benaras and Unnati silks

There are a lot of Designer Banarasi Silk Sarees as also fusion varieties and combination of styles from Unnati Silks that have always kept the market interested.

You have the colour splash in vibrant hues of the Banarasi Sicos with mesmeric patterns and enchanting patch borders with eye-catching motifs. The stunning Banarasi Katan silk with a lot of Jamdhani work and attractive bootis that has always enthralled the market. There are the patola silks and Banarasi georgette sarees that are beautifully adorned with elegant mango bootis all over. The brocaded Banrasi Crepe silk has its own charm, while the Banarasi Tussar silks in Neon having a lot of patch work embroidery are extremely attractive. Then you have the Banarasi Organza silks that are covered with eye-filling bootis and rich borders in zari and the Banarasi Georgette silks online that have enticing wide borders in different colours. The designer variety in jacquard art silk is an awesome fashion draw that has enthralled the market. The exclusive Banarasi Supernet sarees in Neon’s and Pastels are most captivating for their dazzle and vibrancy. There is a dazzling designer version of the Banarasi supernet where the pallu is decorated with figurines and a brilliant dazzling raw silk border complements beautifully.

Unnati has a fine collection of Banarasi cotton and cotton sik salwar kameez that you can buy online. You have contrast colours on kameez and salwar with correspondingly matching contrast color prints. The dupatta being of dual color would include both colours in a designer affair. Mostly prints with floral designs or attractive bootis embroidered on the kameez, the chunni would have prints, spread motifs or plain and multi-colored. Banarasi Cotton salwarkameez serve well for occasions like weddings, parties, festivals, social functions.
In dupattas section there is a special range of classy Banarasi Supernets which besides being excellent weaves there is a special appeal in the transparent to translucent vibrant colored chunnis with zari borders on both sides, captivating mango bootis in patola weaving that mesmerizes onlookers. In a fine collection of pastel and neon hues.

The word super indicates the closeness of the warp and weft threads to form a fine lattice network. Due to this fineness or smooth texture of the silken threads, the Supernet is able to take designer prints, classic embroidery, inspirational combinations of color, creative borders, amazing designs that are judiciously packed in the limited area of the kurtis kurtas. Additionally brilliant crochet work, thread work and other intricately woven adornments elevates the elegance further.

Having a good affinity to take on most dyes, the supernet is a vibrantly portrayed fabric with a display of pleasing hues. Popular amongst all sections of society, for the transparent and translucent weaves, captivating patterns, designer borders, these tunics give stylish chic elegant appearances. Bewitching block prints of geometrical shapes and batik floral designs adorn the kurtis kurtas beautifully. Hand -made designs also make them look very appealing. Fine kurtas and kurtis of good counts, smooth texture, and attractive borders in multi-colour, designer necks are combinations that make for elegant stylish fabrics. The SuperNet Tops could additionally be decorated with sequins and kundans, have horizontal prints or Jari stripes, crochet embroidery, fast colour patola designs on the borders.

So what are you waiting for Grab a Pair of Unnati Silk (https://www.unnatisilks.com/) Outfit and make this festive season dazzle. If you like the article then doesn’t forget to Subscribe and leave comment.

Until then as I say wear what is in The Season Style.

Happy Shopping

Article writer and model – Jannat Sorathia (founder of THE SEASON STYLE)

Tag on Instagram and follow – @jannatsorathia #theseasonstyle

Photographer – @3riiphotography

Saree – @Unnatisilks